UX Writing: Case Study (Indonesia app)

Gojek order page before
Gojek order page now
  1. Connection fail message #1
Source from my instagram story (@fadhilhaqq)

Challange

Help people easily understand how you can do it in that situation.

Solution

Tell what needs to be done, and show what happens in a different voice.

How i helped

a. Rewrite text with a new voice

Source from my instagram story (@fadhilhaqq)

Challange

Help people to easily understand the situation

Solution

Change the voice with what’s market likes. And tell what have to do

How i helped

a. Change the tone of voice

Source from my instagram story (@fadhilhaqq)

Challange

Change the tone of voice in with the copy that may be “no problem”

Solution

Get the customers a new experience with the writing voice

How i helped

a. Rewrite with the new voice

Source from my instagram story (@fadhilhaqq)

Challange

Help people to understand that they haven’t ordered anything

Solution

Describe how this rent car app in simple, and clear language

How i helped

a. Rewrite with simple text

Source from my instagram story (@fadhilhaqq)

Challange

Help people to feel what’s going on with the empty cart.

Solution

Describe how it feels

How i helped

a. Change the illustration with “sad emoji”

When you can’t feel someone’s character, you can’t feel their presence. When you can’t feel their presence, you can’t build a connection, and without a connection, there is no love. — Galih

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