This is Why ChatGPT Has Not Killed the Copywriter Position

Fadhil Haqq Fikryan Nugraha
3 min readMar 7, 2023
source: Premium Leads

In a world where artificial intelligence is rapidly advancing, many professionals are concerned about the possibility of losing their jobs to machines. The field of copywriting is no exception, with some people worried that AI-powered language models like ChatGPT will eventually make human copywriters obsolete. However, there are several reasons why ChatGPT has not killed the copywriter position.

The Story Behind

First, it’s essential to understand the story behind ChatGPT and other language models like it. These models are trained on vast amounts of text data, allowing them to generate human-like language on various topics. However, they are still limited in many ways. For example, they cannot understand the nuances of human emotions or tailor their writing to a specific brand’s voice and tone.

Why ChatGPT Has Not Killed the Copywriter Position

With that in mind, here are three reasons why ChatGPT has not killed the copywriter position:

Human touch

ChatGPT can generate content quickly and efficiently, but it lacks the human touch that makes copywriting truly effective. A skilled copywriter can create content that resonates with readers on an emotional level, persuades them to take action, and strengthens a brand’s identity.

Creative thinking

Copywriting is not just about writing words on a page; it’s about coming up with creative ideas that will capture people’s attention and drive results. While ChatGPT can generate text based on existing patterns in data, it cannot come up with truly original ideas that will set a brand apart from its competitors.


Finally, copywriting is a highly adaptable profession. As new technologies and platforms emerge, copywriters can adjust their strategies and techniques to fit the evolving landscape. ChatGPT, on the other hand, is limited by its programming and can only generate content within certain parameters.

The Solution

So, what is the solution? The answer is to embrace AI-powered language models like ChatGPT as a tool rather than a replacement for human copywriters. By using ChatGPT to generate initial drafts or provide inspiration, copywriters can focus on the creative and strategic aspects of their work, which are truly irreplaceable.

As Copyhacker Joanna Wiebe said, “There is no AI that can replace creative thinking, original thought, and persuasive writing.” By working alongside ChatGPT and other language models, copywriters can leverage the power of AI while still bringing their own unique skills and perspectives to the table.

As a professional copywriter, I believe that the rise of AI-powered language models like ChatGPT is not a threat to our industry, but an opportunity.

“By learning to work with these tools, we can become more efficient, more effective, and more valuable to our clients”

In conclusion, while AI-powered language models like ChatGPT have certainly changed the landscape of copywriting, they have not killed the copywriter position. By recognizing the unique value that human copywriters bring to the table and leveraging the power of AI as a tool, we can continue to create effective, engaging, and persuasive content for years to come.